Shows set inside local businesses attract and delight Audiences
The Sylvan Lake Theatre Trail is an immersive theatrical experience that brings multiple audience groups to businesses in downtown Sylvan Lake for short, unique performances. These performances are designed to integrate with the specific venue, creating a memorable and engaging experience. Storytellers guide the audience along the trail to each venue adding stories as they journey throughout the town.
Founded in 2022, the theatre trail has received fantastic support from local business, service groups, the town of Sylvan Lake as well as selling out annually to local residents and visitors from all over the province.
Benefits to businesses
Businesses who partner with the theatre company have benefitted from the increased traffic and brand exposure. The trail has become a destination in itself, attracting tourists who are interested in experiencing the arts and culture of the area. This increased tourism has translated to more revenue for businesses, such as restaurants, hotels, shops, and other service providers.
Acknowledgments
Partnering businesses are gratefully acknowledged as sponsors on marketing materials, the SLT website, and at the lobby of the ‘Trail Head’.
Thank you for supporting the arts in our community.